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2017 is shaping up to be a rough year for sports journalism. ESPN, Fox Sports, Sports Illustrated, Bleacher Report, and Yahoo Sports have all cut staff positions in the last several months, showing the deep cracks in the predominant business model of online sports news. The founders of the Athletic, an 18-month-old online sports publication, see opportunity in the struggles of the biggest companies. As the news of the cuts kept coming, co-founders Alex Mather and Adam Hansmann, who have no previous journalism experience, hastily pulled together $5.8 million in new capital from investors, in a round they closed last week. The plan is to scoop up laid-off writers, and put them to work building a new kind of sports news operation as the traditional industry leaders are in retreat.