Community Programs - NBA

The NBA has unveiled a new feature for its augmented reality app: 360 Portals. The portals promise to take fans into the action for memorable moments of the 2018 playoffs. Released just before the start of the fourth straight NBA...
Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy...
With the MLB playoff season in full bloom and the NHL season just starting to heat up, it’s time to shift to the NBA season. The NBA is one of the most tech-forward major leagues in the world, having long...
Basketball fans and stat geeks are in for a treat with the start of the NBA season today, as the league is set to improve it’s content engagement with the use of ‘Big Data’. For the first time, all...

NBA Voices

NBA Voices is the NBA’s initiative to address social injustice, promote inclusion, uplift voices and bridge divides in our communities. It represents another step in the league’s ongoing work to bring people together and use the game of basketball...