Sports Research

The global esports fan base is as complex and nuanced as long-established traditional sports.  The recently-formed Nielsen Esports business vertical combined the expertise from our sports and games sectors to produce the first-of-its-kind, in-depth study into esports fan behaviors...
The data is clear: livestreaming content is on the rise. As of June 2017, nearly half of US internet users surveyed said they watch livestreamed content at least once a week. Roughly one quarter said they watch livestreaming daily.1...
The way people consume media is changing almost before our eyes, with new ways to watch and new devices on which to do so. This multitude of consumption options and increasingly intense competition for viewers’ time is changing audience...
Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory – this disruption is impacting where investment in sports is coming from, how sports content is created and distributed,...
Nielsen China Football Report 2016 Nielsen digital shopping the topline on online Nielsen Esports Playbook World Sports Review 2016 Nielsen Sports