TNL Take: With Overwatch League set to debut today there was a flurry of news during yesterday’s Media day including a 2-year Twitch distribution deal as well as another brand partner.

Earlier this week with the launch of Nighthawk® Pro Gaming (NPG) , NETGEAR is establishing deeper ties with the esports community and struck a partnership deal with Overwatch League team Seoul Dynasty.

While the Nighthawk brand was established in 2013, this is the first major investment by NETGEAR to focus primarily on the esports and Pro marketplace mentioned KSV Esports, the parent company of Seoul Dynasty.

“Netgear is well aligned with Seoul Dynasty – we both share an obsessive focus on performance. We are both committed to do all we can to enable our players to perform at their very best” said KSV Esports co-founder and COO Kent Wakeford speaking with The Next Level.

Interesting to note: Of the 4 deals closed with Overwatch League (HP and Intel for the League), Jack in the Box for Dallas Fuel and now NETGEAR for Seoul Dynasty, 3 of them are Endemic brands.

Now that OWL distribution is locked in, hopefully will become easier for both the league and teams to attract Non-Endemic brands.


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